Privacy Policy
How Blooms Roofing collects, uses, stores, and protects your personal information.
1. Introduction
Blooms Roofing ("Blooms," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes what information we collect, why we collect it, how we use and share it, and what rights you have regarding your data. By using our website at bloomsroofing.com or submitting information through our contact or inspection request forms, you agree to the practices described in this Policy.
This Policy applies to information collected through our website, telephone calls, email correspondence, in-person inspections, and any other means by which you interact with us. It does not apply to third-party websites that may be linked from our site.
2. Information We Collect
We collect information in two primary ways: information you provide directly to us, and information collected automatically through your use of our website.
Information you provide directly: When you submit an inspection request, complete a contact form, call our phone lines, or communicate with us by email, we may collect: your full name; home or business mailing address; email address; phone number; property address (if different from mailing address); description of roofing concerns or issues; insurance carrier information (when applicable to storm damage claims); and payment information (collected and processed through secure third-party processors — we do not store full payment card numbers).
Information collected automatically: When you visit our website, we and our service providers may automatically collect: IP address; browser type and version; operating system; referring URL; pages visited and time spent on each page; date and time of visits; and cookie identifiers. This information is used in aggregate to understand how visitors use our site and to improve its functionality and content.
3. How We Use Your Information
We use the information we collect for the following purposes:
- Scheduling and conducting free roof inspections and assessments
- Preparing and delivering written inspection reports and proposals
- Communicating with you about your inquiry, project, or warranty
- Processing payments for completed work
- Coordinating with your insurance carrier on storm damage claims, at your direction
- Sending appointment reminders, project updates, and follow-up communications
- Sending periodic educational communications about roof care and maintenance (opt-out available)
- Complying with legal obligations and resolving disputes
- Improving our website and service offerings through aggregated analytics
We do not use your information for automated decision-making or profiling that produces legal or similarly significant effects.
4. Legal Basis for Processing (Where Applicable)
For customers in jurisdictions where a legal basis for data processing is required (including residents of certain US states with comprehensive privacy laws), we process your personal information on the following bases: performance of a contract or pre-contract steps (scheduling and performing inspections and roofing work); your consent (for marketing communications and cookies); our legitimate interests (responding to inquiries, improving our services, fraud prevention); and legal compliance (record-keeping, tax obligations).
5. Information Sharing and Disclosure
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following limited circumstances:
- Service providers: We work with carefully vetted third-party vendors who assist with functions such as website hosting, email delivery, payment processing, and analytics. These vendors are contractually prohibited from using your information for any purpose other than providing services to us.
- Insurance coordination: With your explicit direction and consent, we share inspection documentation and assessment reports with your insurance carrier as part of the claims coordination process.
- Legal requirements: We may disclose information when required by law, court order, or governmental authority, or when we believe disclosure is necessary to protect the safety, rights, or property of Blooms, our customers, or the public.
- Business transfers: In the event of a merger, acquisition, or sale of all or substantially all of our assets, your information may be transferred as part of that transaction. We will notify you of any such change through prominent notice on our website.
6. Cookies and Tracking Technologies
Our website uses cookies — small text files stored on your device — and similar tracking technologies to enhance your browsing experience and collect analytics data. We use the following categories of cookies:
- Strictly necessary: Required for the website to function. These cannot be disabled.
- Analytics: Help us understand how visitors use our site (e.g., Google Analytics). These are only placed with your consent.
- Functional: Remember your preferences (such as cookie consent settings). These are placed after your consent decision.
You may control cookies through our cookie consent banner, your browser settings, or opt-out tools provided by analytics providers. Disabling analytics cookies will not prevent you from using our site's core functionality.
7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law. Specifically: inquiry and contact information is retained for 3 years from the date of last contact; project records, inspection reports, and warranty documentation are retained for the duration of the applicable warranty period plus 7 years; financial records are retained for 7 years in accordance with tax and accounting requirements. When data is no longer needed, we delete or anonymize it using commercially reasonable means.
8. Data Security
We implement and maintain administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, disclosure, alteration, and destruction. These measures include encrypted data transmission (TLS/SSL), access controls limiting employee access to customer data on a need-to-know basis, and annual security training for all staff with access to customer data. No method of data transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security and encourage you to use caution when transmitting sensitive information.
9. Your Rights and Choices
Depending on your state of residence, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request that we correct inaccurate or incomplete information
- Deletion: Request deletion of your personal information, subject to certain legal exceptions
- Portability: Receive a copy of your information in a structured, machine-readable format
- Opt-out of marketing: Unsubscribe from marketing communications at any time using the link in any marketing email or by contacting us directly
- Cookie preferences: Adjust your cookie settings through our consent banner or browser settings
To exercise any of these rights, please contact us by phone or mail at the address below. We will respond to verifiable requests within 45 days (or the period required by applicable law). We do not discriminate against customers who exercise their privacy rights.
10. Children's Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately by phone or mail and we will promptly delete the information.
11. Third-Party Links
Our website may contain links to third-party websites, including manufacturer certification portals, permit authority sites, and review platforms. This Privacy Policy does not apply to those third-party sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will post the revised Policy on this page with an updated "Last Updated" date and, where appropriate, notify you by email or prominent website notice. Your continued use of our website after the effective date of a revised Policy constitutes your acceptance of the updated terms.
If you have questions, concerns, or requests related to this Privacy Policy or our data practices, please contact us:
- ✉ info@bloomsroofing.com
- Phone: (555) 372-9000
- Mail:12238 Emerson Dr Brighton, MI 48116, USA